Public Advocacy

Utilize marketing and public relations tools so the public and policy-makers understand how to best improve policies.

  • Identify target audiences (policy-makers, media, members, public)
  • Surveys to understand what the public thinks and how to reach them
  • Message development that resonates with the target audience
  • Marketing and media strategies, issue advocacy campaigns and outreach activities to promote adoption of policies
  • Mobilize the public to take action supporting your position