Building Your Government Affairs Program

Strategies for Policy, Politics and Public Advocacy

There are three basic components to a successful government affairs program – Policy, Politics and Public Advocacy. Our services center on the development of these components and show how to utilize the tools and resources available to achieve success. Some examples:


In order to craft or improve public policy, it is critical to understand the political/policy environment, and provide solutions to the challenges faced.

  • Identify significant/topical issues
  • Develop a pro-active approach to policy-making (offer solutions to challenges, as well as reacting to proposals made by others that negatively affect your business)
  • Provide policy-makers with Best Practices and Model Policies
  • Utilize research and policy guides


Who is elected determines the outcome of good policy. Organizations must have the ability to implement plans and utilize resources to impact elections.

  • Identify friendly (and unfriendly) elected officials
  • Determine priority elections
  • Identify, recruit and endorse candidates
  • Contribute funds to targeted races
  • Provide Independent Expenditures promoting endorsed candidates
  • PAC fundraising outreach (marketing and infrastructure)

Public Advocacy

Utilize marketing and public relations tools so the public and policy-makers understand how to best improve policies.

  • Identify target audiences (policy-makers, media, members, public)
  • Surveys to understand what the public thinks and how to reach them
  • Message development that resonates with the target audience
  • Marketing and media strategies, issue advocacy campaigns and outreach activities to promote adoption of policies
  • Mobilize the public to take action supporting your position